There are two categories in details: direct marketing value method and substitutable marketing method.
具体说来有两大类：直接市场价值法和替代市场法。
The direct marketing value method and the indirect evaluating method should be adopted in the evaluation of the benefit.
可采用直接市场价值法和间接评估法对效益进行估算。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
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