How to choose the most appropriate strategy by using Web 2.0 tools, as social media marketing?

怎样选择最有效的战略来运用Web 2.0，例如社会媒体营销等战略？

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The Forbes list of best social media campaigns shows just what it takes to create a marketing effort that stands out on the Web.

FORBES: Lessons from great social media campaigns

Trends in marketing, especially the rise in the importance of the Web and Social Media as a channel have started to change this, but the divide remains.

FORBES: How CIOs Should Be Helping Marketers