But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
Suggested by Strong in 1925, AIDA is the effective marketing model which describes a common list of events that are very often undergone when a person is selling a product or service.
Strong在1925年提出的AIDA是高效的销售模式,这个模式描述了一个人在出售一件产品或一项服务时通常经历的一系列的事件。
The visual impact of a well-designed site can be crucial in marketing a product or a service but will be less than useless if the site does not hold the information your audience expects.
在交易一件产品或一项服务但是将是设计得很好的站点的视觉的影响能是关键的不到无用如果站点不容纳信息,那么你的观众期待。
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