The function of marketing management has a close relationship with the enterprise environment.
市场营销管理的职能同企业环境保持了很密切的关系。
On this foundation, the thesis sets up "marketing function management by projects" mode and elaborates on its connotation, characteristics and functional system.
在此基础上，论文构建了营销职能项目化管理模式，对其内涵、特点以及结构进行了阐述。
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