Based on the construction of marketing decision analysis data warehouse, a solution of determining subjects, designing data structures, processing data and managing metadata is put forward.

以包钢营销分析数据仓库的构建为背景，对其主题确定、数据结构、数据处理技术、元数据管理提出了解决方案。

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Thus, it is imperative to develop a series advanced analysis instruments of marketing and decisive methods to improve the scientific level of management and decision-making on enterprise marketing.

为此，急需开发先进的市场营销分析工具和营销决策方法来提高企业营销管理和决策的科学化水平。

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The thesis studies the method of sales and marketing strategy analysis in beer industry, aiming at improving the marketing strategic decision accuracy and reducing the risk to a reasonable degree.

本文研究的是啤酒行业的营销战略分析的方法问题，目的在于提高营销战略决策的准确性，将风险降低至合理限度。

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