Moreover, the authors studies the key contructs of relationship quality, for instance, trust, relationship commitment, and reationship commitment, and also studies marketing channel behavior process, such as coopration, communication/information exchange, conflict, influence strategy, and adaptation.
重点研究关系质量的核心架构，信任、关系承诺和关系满意，以及渠道行为过程的组成部分，合作、沟通、冲突、影响策略以及适应性。
参考来源 - 基于关系质量的渠道行为机理研究·2,447,543篇论文数据，部分数据来源于NoteExpress
It is pointed out that since marketing channels are but a series of contracts, analysis of channel behavior should be based on contractual relationship.
文章指出销渠道是一串合约，分析渠道行为应该站在合约关系的角度上来分析。
The integration of international marketing channels is based on the theory of channel relationship and channel behavior.
国际营销渠道的整合是基于渠道关系理论和渠道行为理论。
Marketing channel control is a progress that one channel member successfully influences the behavior decision variables of another member on the different level in the channel.
营销渠道控制是一个渠道成员对另一个渠道成员的行为与决策变量成功施加影响的过程。
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