So what do you do with these trends and how do they affect your 2010 marketing strategy?

那么，了解了上述趋势，你打算做点什么？它们将如何影响你2010年的营销策略呢？

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Restrictions on alcohol marketing and on drink-driving have increased, but there are no clear trends on most preventive measures.

对酒精营销和酒后驾驶的限制增加了，但多数预防措施没有明确的趋势。

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But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.

但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。

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Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.

FORBES: Marketing and Sales

The sessions and seminars comprising the Cannes Lions gradually became more focused on the changing media landscape and trends in marketing attracting not just creatives, but clients, client service types, reporters, and so on.

FORBES: The Cannes Scuttlebutt

Instead of having every marketing team member educate their colleagues on market trends, marketing programs and their results, marketers resort to complex, detailed reports and an array of conversion ratios that are meaningless to anyone outside of marketing.

FORBES: How Madmen Lost their Mojo