The course is designed to be an introduction to the theory and application of marketing.

本课程是为了介绍理论以及营销应用而设计。

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At the time, Fader could not even imagine who would want to take the online course, an Introduction to Marketing, one of the first MOOCs Wharton would offer.

当时，他甚至想不出谁会来上这门名为《营销学入门》的网络课程，这也是沃顿推出的首批慕课之一。

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Offerings include everything from an introduction in management principles to strategic marketing across multiple national borders.

CNN: Economic growth underpins demand

The plan should also include an introduction to the management team, a marketing plan, a product development schedule, and financial forecasts, including cash requirements.

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The device in question, the newest addition to that lineup, doesn't really need much of an introduction thanks to some of the most successful marketing campaigns in the world.

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