From a macroscopic point of view of global market competition deeply dissects the implication and function of information consciousness of enterpriser.
从全球市场竞争的宏观角度着眼，对企业家的信息意识之涵义和功能作用作了较为深入的剖析。
In market competition, brand consciousness determines cultural taste and quality of brand image, reflects pursuit and spiritual state of the enterprises, and becomes a key to success.
在市场竞争中，品牌意识决定着品牌形象的文化品位和档次，反映了企业的追求和精神境界，成为制胜的关键。
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