In this example, we will perform a market basket analysis on transactional retail data.
这个示例中,我们将对零售交易数据进行市场购物篮分析。
But, the concrete analysis method and analysis tool comes proceeding market basket analysis still blind spot on data mining realm.
但是,具体采用何种分析方法和分析工具来进行购物篮分析,目前在数据挖掘领域还是个盲点。
By the application of market basket analysis method to online retail industry, more information hidden behind transaction data could be find out and provided to decision makers for their reference.
通过将购物篮分析方法应用到网络零售业中,能够挖掘交易数据背后的更多信息,为经营者的决策提供参考依据。
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