Less surprisingly, since launching back in 2004 this former hunting lodge of the Duke of Tuscany in the coastal region of Maremma has been a rip-roaring success.

没那么惊喜的是，自2004年，这片位于马雷玛沿海地区的托斯卡纳公爵旧狩猎小屋已经成功得无人不知了。

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Sassicaia and the luxury-wine boom sprinkled a pinch of fairy dust over the Maremma, a place whose outside appeal was previously confined to the tourists who swarm on the coast in July and August, and the enclaves of wealthy Florentines and Romans who keep beach houses and hunting cabins there (and keep to themselves).

FORBES: The Other Tuscany

Maremma promises a Tuscany-meets-Texas experience, and delivers: Everything, from the Tuscan tomato soup to gnocchi to the yellowfin tuna, is sublime.

FORBES: Fact and Comment

But it was Incisa's father, Marchese Mario Incisa, who elevated the Maremma to worldwide cachet with a single whim.

FORBES: The Other Tuscany