Consumers are, presumably, making coffee at home and trading down from more expensive coffees sold by the likes of Starbucks.

消费者很可能在家自制咖啡，像星巴克这种的昂贵咖啡销量便走下坡路了。

youdao

Customer: Not very often. Making coffee is a bit troublesome. Most of the time, I just buy takeout at Starbucks. And also, I quite like instant coffee.

顾客：不经常煮。煮咖啡其实有点麻烦。大多数时候，我就喝星巴克的外卖咖啡。而且，我也喜欢速溶咖啡。

youdao

Not very often. Making coffee is a bit troublesome. Most of the time, I just buy takeout at Starbucks. And also, I quite like instant coffee.

不经常煮。煮咖啡其实有点麻烦。大多数时候，我就喝星巴克的外卖咖啡。而且，我也喜欢速溶咖啡。

youdao

Starbucks targets a more affluent demographic of coffee drinkers that typically exhibit strong brand loyalty, making demand for its coffee more inelastic with respect to price fluctuations.

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