客户如何思考 How Customers Think "变"为常态 Making Change Stick 在经济动荡中驱动企业价值 Driving Business Value in an Uncertain Economy ..
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They think about making a change, decide they can't do it, and stick their dissatisfied noses right back down to the same grindstone.
他们考虑过改变，然后觉得他们无法做到，然后继续郁闷地待在原地。
Know the benefits. Get clear in your mind what the benefits are of making a change. If making a change rationally seems good but it doesn't feel good, it won't stick.
知其所益，头脑清楚改变习惯有什么益处，如果某个习惯的改变只合理不合情，那还不如不变呢。
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