Sometimes we believe things because they make us look good to the people we care about.

有时，我们之所以相信某些事情，是因为这能让我们在自己在乎的人面前显得很好。

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They might just be the type of person who likes hanging around with successful people to make themselves look good which, Cialdini and colleagues demonstrate, describes a lot of us!

他们也许仅仅是这么一类人：喜欢在成功人士周围瞎转悠，好让自己看上去好看的多。而正如西奥狄尼和他的同事所证明的，这描述的就是我们中的很多人。

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On his orders, thousands of people were killed, for no purpose other than to attempt to make Il-Raz look good in Palpatine's eyes.

根据他的命令，数千人被杀死，而这仅仅是因为伊尔·拉兹希望让自己在帕尔·帕丁眼中看起来不错而已。

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Schmidt is able to focus more on his duties of pushing the company forward because he can depend on talented people to make him look good.

FORBES: 5 Personal Branding Tips for CEOs with Dan Schawbel

Other studies show that men and women lie with equal frequency--though women are more likely to lie to make other people feel good, while men tend to lie to make themselves look better.

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One difference, according to a 2002 University of Massachusetts study conducted by psychologist Robert Feldman: Women are more likely to lie to make other people feel good, while men tend to lie to make themselves look better.

FORBES: How To Catch A Liar