You can make jokes about race without any race being the butt of the joke. Racism itself can be the butt, for example.

比方说，你可以讲关于种族的笑话，但不一定非得攻击哪个种族，你攻击的可以是种族主义。

youdao

Below is the last known photo of Elvis... I would like it noted that I did not make a joke about there possibly being a bucket of chicken in the front seat.

上图是为埃维斯拍摄的最后一张照片。我想强调的是，我绝不是想开玩笑，但是前座上看来很可能有一群小孩子。

youdao

Weddings - make me speechless... I wanted to write a short "no comment", but it was too strange for me not to joke about.

结婚——让我无语……我想简短地写“不作评论”，但是不开开玩笑对我来说太奇怪了。

youdao

"If you brought up SkyMall in conversation, it was the one product that someone would make a joke about, " he said.

CNN: Need a garden zombie? SkyMall has it

If you have a laidback, informal brand voice, like Warby Parker, you might be able to effectively make a joke about it.

FORBES: Tough Crowd: Smart Ways To Deal With Angry Customers Online

"While I did make a big dongle joke about a fictional piece of hardware that identified as male, no sexual jokes were made about forking, " he wrote.

BBC: 'Sexist joke' web developer whistle-blower fired