Their yell at the top of the world seems to Sal something that calls for a replacement; it calls for some other prophet to come walking ragged towards them and make them fall silent with his word.
We believe that as technology evolves, the declining price of application-rich smart-phones will make them a viable replacement to ordinary cell phones.
The answer seems to be to makea device that isn't areplacement for your smartphone, but a clever companion, something that takes away the need to pull out your phone from your pocket or purse.