When you make a cold call, the receiver wants to know immediately if the call is relevant or not to him.

当你打冷电话的时候，对方想要立刻知道这个电话和他有没有关系。

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Does hearing the phone ring make you panic? Doesthe thought of making a call give you cold sweats?

听到电话铃声响起的时候，你有没有感到很恐慌？一想到要给别人打电话，你是不是就会冒出一身冷汗？

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Most of them are fine with sending emails, but ask them to make a cold call or a major sales presentation and they struggle with it tremendously.

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If you really listen to what they are saying on social media, you can open doors and start a conversation without having to make a cold call.

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If not, make a cold call.

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