Congress has legislated goals for replacing manned military aircraft with unmanned systems, and every major defense contractor ismarketing products that contribute to the trend.
Tops among the eight announcements the company will make about its Marketing Cloud, which is what it calls its online collection of five major ad and marketing products such as social, analytics, and targeting, is a new touch-enabled user interface.
The best way to understand and properly frame the B2B vs B2C marketing conversation is through the lens of the major accountabilities marketing organizations have.