Does identical appearance maintain the company brand?

相同的外观能更好地维护公司的品牌形象吗？

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Their cost advantage and ability to maintain brand recognition and customer loyalty are essential elements of Zara's capabilities that build value in the company.

他们的成本优势和保持品牌认可的能力以及客户忠诚度是Zara在建立自身价值的基本要素。

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Heins says the company will change its name to BlackBerry in order to maintain one brand and one promise.

WSJ: RIM changes name to BlackBerry, unveils 2 phones