Yet, these same firms are also trying to drive new or additional business by increasing customer loyalty and satisfaction through better personalization and service delivery.

然而，这些同样的公司也在企图通过提高客户的忠诚度和满意度来得到新的或额外的业务，如提交更好的个性化服务。

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Stores hoping to increase loyalty are starting to promote giveaways and improve service, but often in vain.

商家已开始通过发送赠品和提升服务来提高顾客忠诚度，不过往往徒劳无功。

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Firms of all sizes continue revamping their product and service offerings, honing their customer service skills, and revising their loyalty programs.

所有大大小小的公司持续修改他们的产品和提供的服务，磨砺他们的顾客服务技巧并再修正他们的忠诚度计划。

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Mahoney described an example of an employee loyalty service that ITAGroup provides a telecommunications client.

FORBES: ITAGroup Motivates Employees To Sell To Their Social Network

In order to do that Facebook needs a loyalty service of some kind that is tightly tied into Facebook.

FORBES: After Facebook's IPO, Payments Business Is Poised For Major Growth

But at the least it would be some kind of loyalty service where, say, you buy 10 coffees and get 1 free.

FORBES: After Facebook's IPO, Payments Business Is Poised For Major Growth