Its appeal was helped by the the relatively low price tag of $200.

沃克曼200美元相对低廉的价格也是它受欢迎的原因。

youdao

Low involvement subject receiving rational mixed with emotional appeal show higher purchasing intent to products with high price than those receiving emotional appeal;

对于低价产品而言，接受理性诉求方式的低卷入被试的购买意向显著高于接受情感诉求和接受混合诉求的低卷入被试。

youdao

Lightly advertised low-price brands should become more prominent, as companies appeal to budget-conscious consumers.

FORBES: Double-Dip Recession? Advertising Stocks Say So

True, the original customer base of Dollar General was the price-conscious low income group, but it has since expanded its appeal to the middle-class families with its more varied assortment of products readily available at its stores.

FORBES: Discount Retailer Attracts New Investors As It Evolves Into One-Stop Shopping Destination