These projects value time to market and cost optimization above the long-term use and flexibility of the application.

相对于长期的使用和应用的灵活性来说，这些项目更看重市场以及费用。

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Other long-term investors, such as Warren Buffett, look for companies that have built up the value of a brand name that ensures their continued dominance in a market.

还有一些长期投资者，如巴菲特，寻找那些拥有很高品牌价值的公司，以确保其在本领域内的主导优势。

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Xu Song: We think that is a good opportunity to present the bond market has long-term investment value.

许菘：我们认为这是一个很好的机会，目前债券市场的长期投资价值。

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It required banks to write down the value of assets (such as long-term bonds) to market value, even if the banks intended to hold them until maturity.

FORBES: The Illusive Rally Top

Selling for a ratio of six times enterprise value (market cap plus long-term debt) to EBITDA cash flow (earnings before interest, taxes, depreciation and amortization), Cemex looks cheap.

FORBES: One ratio does not fit all

At the heart of Buffett's simple but highly effective strategy is having the discipline to recognize when the market is not properly reflecting the true long-term value of a particular business, which can be calculated by discounting its likely future cash flows at an appropriate discount rate.

FORBES: Warren Buffett: Business Buyer