John de Lancie and Tara Strong (the voice of Lollipop Chainsaw) explain the whole thing.

FORBES: Dividendgame

If you see a girl in a Lollipop Chainsaw costume with a three inch skirt at a convention, that still does not give you the right to grope her.

FORBES: Fighting Misogyny in Gaming Begins At Home

And the Chinese firm also bought a minority stake in Epic Games in June - the maker of the Unreal gaming engine used by titles including Mass Effect 3 and Lollipop Chainsaw.

BBC: Warface screenshot