In the modern age of consumer electronics, it takes content and an entire ecosystem of software and services to keep customers locked in and buying your gear.

ENGADGET: Conde Nast stakes out 'leadership position' on iPad

Six thousand sturdy, blue three-gear bikes will be locked up after each use at 330 locations in Manhattan and Brooklyn.

WSJ: NYC holds bike-share program demonstration

Some people will do as they please, since in practice employers rarely rummage through workers' gear, or their locked cars.

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