To do lead gen effectively you need something to give away.

要有效地完成商机引导，你必须拿点东西出去交换。

youdao

This is where content marketing, lead gen and email marketing start to make sense.

直到这里，内容营销、商机引导和邮件营销才开始变得有意义。

youdao

Startup marketing folks have done it all – they write, do lead gen, talk to the press, do competitive intelligence and manage leadgen programs.

新创企业的市场营销人员要能完成所有领域的工作 —— 他们编写预案，做市场推介，和媒体接洽，收集竞争情报，管理市场推介活动。

youdao

They now have an install base of 4.5 million in the U.S., a sizable lead in the next-gen race.

FORBES: Magazine Article

The following decade, Gen Allen started to lead major Marine Corps deployments overseas, including the 1995-6 Operation Joint Endeavor in the Balkans.

BBC: Gen John R. Allen

This can lead to ongoing communication problems, especially with more gen-Xers and millennials starting to move into positions of responsibility.

FORBES: How to Give Four Generations Feedback