Elements such as layout, consistency, typography, color and style all affect how users perceive your website and what kind of image you project.

比如布局、一致性、排版、色彩和样式之类的元素都会影响到用户对你的网站的理解以及你的项目的形象。

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Organizing information into a well-built layout is the basis of a website, and should always come before styling concerns.

把信息组织在一个构造精美的布局里是一个网站的根基，应该在考虑风格设计之前弄清楚。

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It is now easy, for example, to experiment with changes in the layout of a website, showing different configurations to different visitors and tracking results in real time.

例如，现在很容易实验网站布局改变的效果，向不同访客显示不同的配置，并实时跟踪结果。

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So instead of designing many different mobile experiences for every screen size out there, one website with its core set of HTML pages can automatically adjust its layout to display optimally on desktops, laptops, tablets and mobile phones.

FORBES: How to Dial Up Mobile SEO

Not only the layout but also the actual content that it is served on the desktop and mobile versions of the website is very different.

FORBES: How to Dial Up Mobile SEO