One of the world's most conspicuously successful centres of enterprise lies in that bit of California known as Silicon Valley: computing is today's knowledge-based industry par excellence (see survey) The new jobs in tomorrow's industries, in manufacturing and services alike, will call for more than button-pressing automatons.
But something else happened that was unforeseen: a realization within the company that its maturing "brown operations, " marvelous as they were in delivering 13 million packages every business day, were not enough to compete in an industry that was transitioning into a global, knowledge-based logistics business.