One day, King Li got drunk. When he passed by the drum stand, he started to beat the drum at random.

有一次，厉王喝醉了酒，从鼓架旁边走过，就胡乱地击起鼓来。

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The Jade Emperor ordered Heavenly King Li and Nezha to subdue the mouse spirit and get Tang Priest out of the cave.

悟空捧牌位找玉帝，玉帝命李靖父子收服耗子精，放出唐僧。

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One day, King Li of the State of Chu announced to the people: If any emergency occurs in our country, the drum will be beaten as a signal.

一天，楚厉王通告老百姓：假如国家发生急事，就以击鼓为信号。

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He insists that the shoot "was a real collaborative effort" with King, creative director Patrick Li and stylist Tiina Laakkonen.

WSJ: Contributors: March 2012

According to Burger King, the joint venture hired Mr. Xiao Li as the CEO of BK (Shanghai) Foods Company.

FORBES: How Burger King Can Recover in China