卡尼曼和特维斯基(Kahneman and Tversky)发 表了著名的“前景理论”,通过在确定性效应、返折效应、概率保险、分离效应等方面进行的实验,发现 人们在面临决策时的行为通...
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Kahneman and Tversky also — and others have also talked about insurance.
卡内曼和特沃斯基以及-,很多人都谈论过保险。
As Kahneman and Tversky put it, "in human decision making, losses loom larger than gains."
正如卡尼曼和特瓦斯盖提出的那样,“在人类做决策时,损失比收益更令人担忧。”
By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.
我指的是心理框架,有很多心理学家研究过这个问题,最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。
I'll give you--in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业
And that's Kahneman and Tversky again and it's related to anchoring in some sense.
这也是卡尼曼和特维斯基的理论,在某种程度上和锚定效应也有联系
I want to talk about Kahneman and Tversky's Prospect Theory, which is a very important and a little technical-- psychologists can become mathematical and technical as well.
我会谈到,卡尼曼和特维斯基的前景理论,这是很重要的理论,同时需要一定的数学计算,心理学家也可以精于计算,和擅用技巧
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