These "sponsored conversations" have had big-name advertisers like K-Mart and Sears funding the campaigns as well as big-name bloggers like Chris Brogan and Julia Roy writing paid articles.

这些“赞助商文章”（"sponsored conversations"）有“ K-Mart 和Sears”这样的知名广告主提供赞助，也有Chris Brogan and Julia Roy这些大名鼎鼎的博客为其撰写付费文章。

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