An ad already running in the U.K. has set the social-media universe ablaze because it makes it seem as if the rivals are united by fusing together the faces of players from the opposing teams, uttering the same words.
One of those comes in the form of a seemingly authentic ad (pictured after the break) that all but confirms that the K-7 (or K7D) will be a 14.6-megapixel DSLR, and will boast a new Prime II imaging engine, along with the increasingly standard HD video recording that we had heard about earlier.