When you, as a latecomer , just enter new markets, the first face is that well-known problem, you need to loudly tell others who you are, you are what to do.

当你作为一个后来者，刚刚进入新市场的时候，首先面对的就是知名度问题，你需要大声地告诉别人你是谁，你是做什么的。

youdao

That way, El Paso's customers--and its own trading desk--can better exploit short-term swings in supply and demand, just as they do every day in the gas and electricity markets.

FORBES: Switch Hitter

We can even make the argument that HFT just made everyone realise that problem faster: and yes, we do want markets to reveal such information as fast as they can.

FORBES: The Flash Crash Does Not Justify a Tobin Tax