The company made some changes in its hardware and invested heavily in supporting software and its CUDA programming architecture, now in Release 4.0, which makes it easier to program and to move applications to the GPUs.

FORBES: Supercomputing and High Performance See Growing GPU Adoption

SAP, Oracle says, is working to amass a library that could be used to undermine the business Oracle does supporting its own software.

FORBES: Grand Theft Software?

With over 60% of its revenues coming from outside the United States, the firm faces the daunting task of supporting 4m users of its software in many different parts of the world.

ECONOMIST: Machine translation