When a customer buys from you, chats with your sales rep and maybe returns a product, a true CRM product or service can help you mine this data and use it to know more about your customers.

当消费者从你那里购买产品，与你的销售代表交谈，或者退换产品的时候，一个真正的客户关系管理产品或服务能帮助你记录这些数据，然后通过这些数据来增加对客户的了解。

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It is also used when both new and existing sales reps have to spend considerable time learning about and selling customers new products and service lines.

这种方式也常用于在新老销售代表不得不花大量时间来熟悉新产品和服务体系的时候。

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The field also dances along the edges of customer service, IT, public relations, marketing and sales, according to the Social Media Influence report.

在企业中，社交媒体一般游走在客户服务、IT、公关、营销和销售部门的边缘。

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The random free-wheeling social element just throws a lot of mud into those gears and companies are only reluctantly jerry-rigging it to their service and sales and marketing operations, like some kind of IT Frankenstein.

FORBES: When Will CRM Officially Become Commoditized?

It soon found that the service was such a hit that it was cannibalising sales of traditional cassettes and cds.

ECONOMIST: Idea

It also granted an injunction banning BlackBerry sales and service in the U.S., but put it on hold pending appeal.

FORBES: Balsille's RIM Settles BlackBerry Dispute