What it is: a brand that believes in ethically produced clothing and dressing up every day.

信仰合乎道德标准地制作服饰并且专注于日常装扮的服饰品牌。

youdao

Now, it has been produced in China that things are good things, but no one has the view that China's brand is a good brand.

现在已经有人认为中国生产的东西是好东西，可是还没有人认为中国的品牌是好品牌。

youdao

In fact, though, it started with a product originally dreamed up by the hyperactive Will King (hence the brand name) and produced in his kitchen in 1993.

FORBES: Small Is Big: SmugMug, King of Shaves and More