Using it, ordinary, non-programmer-type people can put together themed pages that amass tweets, images, music, videos etc.

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It's driven some to search Google through a Bulletin Board System-like interface or, in the case of programmer Peter Nitsch, it's compelled him to graft ASCII art onto the physical world.

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It doesn't matter what it is, as long as it replaces the corpse-like pallor of the computer programmer with a ruddy glow.

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