From the aspects of the media 's management in publishing, advertisement, capital-running and so on, this paper elaborates the transformation of the invisible property of favorable reputations.
所以，论文从媒体的发行经营、广告经营、多种经营、资本经营诸方面对这一无形资产的有形化进行了论证。
Invisible assets are an important part of enterprise capital and also a necessary economic element during the running of enterprise.
无形资产是企业资产中的一个重要组成部分，是企业生产经营中不可缺少的一种经济要素。
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