While any compelling Internet service can benefit from word of mouth exposure, not every compelling consumer Internet service possesses the proper characteristics to rely on viral distribution.

虽然任何引起公众注意的互联网服务都受益于公众的口耳相传，但是并非所有令消费者信服的互联网服务都具备实施病毒式营销的特性。

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I do get some work through the Internet, but even in those cases it generally seems that people find me by word of mouth, rather than through LinkedIn or something like that.

我确实通过网络获得了一些工作机会，但即便是这样的例子中，通常看来也是人们通过口口相传的方式找到我，而不是像LinkedIn这样的一些网站。

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Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

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And because of the Internet's word-of-mouth amplification powers, Mr Bezos cannot risk sending customers away grumbling.

ECONOMIST: Electronic commerce

For instance, even though the study found that the vast majority of brand conversations are happening offline, it also identified the internet as a crucial media component driving word of mouth brand advocacy.

FORBES: RIP Word of Mouth?

The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.

FORBES: For the Discriminating Body-Piercer