The integration uses 7digital's API (application programming interface), which allows consumer electronics companies and developers to build bespoke digital music download applications.
The new features were apparently demoed during an "informal party" held by Verizon Communications CIO Shaygan Kheradpir, and include various applications that are tied to live programming, some Facebook and YouTube integration, and the ability to control the DVR from your cellphone, to name a few things.