Part four: this part analyses the function of integrated marketing channel, suggests the method to evaluate it.

第四部分：分析整合营销渠道的功能、意义及其评价方法。

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Part four:this part analyses the sequence of integrated marketing channel, suggests the method to evaluate it.

第四部分：分析整合营销渠道的效果、意义及其评价方法。

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The method proposed in this paper is to identify and evaluate fractured shale reservoir with multi-parameters and their sensitivity integrated with regional experience.

本文提出的方法采用“多参数”及其“敏感性”，结合地区经验，综合识别和评价泥岩裂缝性储层。

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