The first problem with TCO is that it fails to capture intangible value.

TCO的第一宗罪是它未能捕捉无形价值。

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It had been proved that it could bring huge economic benefits and intangible value for the host cities and countries, which held large international sports competitions.

事实证明，成功举办国际性大型体育赛事确实能为主办城市和国家带来巨大的经济收益和无形价值。

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Increase marketing efforts and intangible value exploitation.

同时加大市场营销力度和无形资产开发。

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So pitting intangible value against concrete cost increases is a hard sell, even when the net present value is positive.

FORBES: Clarifying Corporate Responsibility, Part IV: Capturing And Sustaining Value

It could also well be that it is up to us to reclaim the real value of things: the intangible value.

FORBES: Are Group Deals Killing Brands?

My purpose in this piece is to present B-B-N as a source of information for the board of directors, and explain how board members can use the information to help management in maximizing the future intangible value of the enterprise.

FORBES: The Other Duty of Corporate Governance