The first problem with TCO is that it fails to capture intangible value.

TCO的第一宗罪是它未能捕捉无形价值。

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On luxury goods, the intangible value of its value is often higher than can be seen.

对奢侈品而言，它的无形价值往往要高于可见价值。

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Therefore, the spread of the brand also given a lot of intangible value enterprises.

所以品牌的传播性也赋予了企业很多无形的价值。

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But its reputation the intangible value it gets from its stakeholders seems stuck in the mud.

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So pitting intangible value against concrete cost increases is a hard sell, even when the net present value is positive.

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It could also well be that it is up to us to reclaim the real value of things: the intangible value.

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