To compete effectively in international markets, a nation's businesses must sustain investment in intangible as well as physical assets.

为了在国际市场上有效地竞争，一个国家的企业必须维持对无形资产和有形资产的投资。

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Assets shall be grouped and itemized in the balance sheet according to their nature of liquidity, including current assets, long term investment, fixed assets, intangible assets and other assets.

在资产负债表上，资产应当按照其流动性分类分项列示，包括流动资产、长期投资、固定资产、无形资产及其他资产。

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If foreigner investors contribute with intangible assets such as technology and trademark as investment, that proportion will be within 20% of registered capital of joint venture;

外商以技术、商标等无形资产作价出资，应控制在合营公司注册资金的20%以内。

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This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.

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