In reality, creativity and innovation function a lot like WD-40: with a little elbow grease and a healthy dose of persistence.

FORBES: Embracing Creative Failure

But this innovation function would be a new institutional capability.

FORBES: How and Why Techies Must Lead and Manage IT Innovation

Instead of placing the burden of on the shoulders of business heads, the CITO must create an innovation function in his organization, in which practitioners are systematically learning about the problems the business is having, and the information needed to support the business.

FORBES: How and Why Techies Must Lead and Manage IT Innovation