The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world's most populous nation.

该公司表示，这项计划主要着眼于向孩子们教授语言技巧，并非为在中国这个世界人口最多的国家进一步扩大其品牌。

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Catchy taglines or hashtags and unique avatar ribbons are simple features that can be incorporated to brand your initiative.

响亮的口号或标签(hashtags)、独特的丝带头像是一些创造独特品牌的简单技巧。

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This is done, we regard the enterprise as their own thing to do, love the enterprise, will take the initiative to consciously maintain the brand image of the enterprise.

这方面做好了，大家把企业的事当作自己的事来做，热爱企业，才会主动自觉地维护企业的品牌形象。

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This year, the league has a new Chief Marketing Officer in Michael Hand, who will run the point on an experiment called the MiLB Project Brand initiative, which is designed to enhance franchise values and create significant integrated sponsorship platforms by unleashing the combined, previously untapped power of all 160 affiliated MiLB clubs.

FORBES: Project Brand Is The Future Of Minor League Baseball

To a degree, the supermarket business is largely a marketing initiative to publicize the brand and draw people to stores.

FORBES: Specialty Retailers

Improving customer service is another key initiative, because this is essential for delivering the brand promise.

FORBES: Turning Time Warner Cable From A 'Dumb Pipe' To A Powerful Brand