On the study of consumer information searching behavior in the search for marketing theory of sports is not enough, even untouched.

在体育营销理论研究中，有关消费者信息搜寻行为的研究不够，甚至未涉及到。

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The conclusions are drawed as following: (1) both reinforcement learning model and BBAM can fit the information searching behavior on web in given context;

通过实证分析可以得出以下结论：（1）强化模型和BBAM在一定程度、一定条件内都能较好的刻画用户网络文献检索行为；

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Then, the dissertation discusses the concrete behavior and effecting factors of users' selection behavior in the process of web database information searching.

然后，本文讨论了用户在网络数据库信息检索过程中选择行为的行为表现和影响因素。

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