Therefore, studying the marketing rules of information goods has important reality meaning undoubtedly in the respect of improving the competition power of Chinese it enterprises.

因此，研究网络经济下数字化产品的营销规律对于提高我国数字化产品提供商在市场中的竞争能力无疑具有重要意义。

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They provide an alternative, virtual supply chain, one where the costs of creation, marketing, distribution and use of information goods have plummeted to something close to zero.

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An information technology consultant at a software services company in Bangalore is typically not up against a marketing executive at a luxury goods business.

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