This approach has been independently proven to be a leading-indicator of behavior and, axiomatically, since more positive consumer behavior should produce more returns on efforts, can provide marketers with a real proxy for ROI.

FORBES: A Non-Cynical View of Return On Investment

Alston recommended that the United States establish a national commission to independently look into the policies and practices that are leading to the deaths.

CNN: U.N. envoy calls for probe into U.S. drone attacks

But when leading pair Kings Mistral and Akarus fell independently at the fourth-last it was left to Sir Rembrandt and Bindaree to battle it out.

BBC: SPORT | Other Sport | Horse Racing | Bindaree wins Welsh National