In the case of Air France, things have improved in terms of results, growth and reputation from the period 1982-96, and people are reassured, proud and more positive.

在法航的例子中，从1982 - 96年，公司的业绩、增长和信誉都有了改善，员工更自信、更自豪、更积极。

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Apple might not be a big player in Asia, in terms of market share, but the company's reputation looms large.

从市场份额来说，苹果可能不是亚洲最大的厂商，但该公司的声望却越来越大。

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"Society only measures a person's success in terms of money, status and reputation. Morality is often not taken into account," she said.

社会只根据金钱，地位和名声来衡量一个人是否成功，却把道德忽略了。

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Walters also detailed the possible benefits for designers able to attach their name to a successful Olympic squad, both in terms of reputation and financially.

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This may be its make-or-break year in terms of reputation, especially as shoppers are looking for a little more than free champagne to get those hard-won Prada wallets to open.

FORBES: Nightmare on FNO Street

If public disclosure of new encryption technologies has served victimized companies well in the past in terms of reputation and share price, such disclosures must now be readied for instantaneous dissemination.

FORBES: The Upcoming Data Protection Crunch: EU Proposals Raise the Ante for Non-Compliant Companies