Use in house software developers or hire outside website development contractors to build a custom-designed e-commerce site.

使用在内部软件开发人员或聘请境外网站开发承包商建立一个定制设计的电子商务网站。

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Companies are employing in-house versions of Facebook and creating their own "app stores" to deliver software to smartphone-toting employees.

各公司正在使用 Facebook 的内部版本，并创建自己的“应用商店”，向拥有智能手机的员工提供软件服务。

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They still think they can write software in house.

他们仍然以为可以关起门来写软件。

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The other is in-house software developers, who are under increasing pressure to turn out intelligent devices quickly.

FORBES: Wind River Gets Smart

They can move all of their in-house software to the cloud.

FORBES: The Bittersweet Challenges Of Being Netsuite

Well, it looks like Sony's in-house software developers have decided this is the perfect week to deliver delicious treats to a large portion of the company's mobile lineup.

ENGADGET: Sony starts delivering Ice Cream Sandwich update to Xperia go, Xperia U and Xperia sola