In the media world, this has taken the form of a shift from ad-supported free content to freemium - free samples as marketing for paid services - with an emphasis on the "premium" part.

媒体世界已经从广告支持的免费内容向免费增值模式转变：用免费的样本为付费服务做营销，重点在于附加收费部分。

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Thanks to social media, there's been a dramatic shift in how we interact with content.

多亏了社会化媒体，我们与内容交互的形式发生了翻天覆地的变化。

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Across the Web 2.0 world, we're seeing a quiet-but-knee-jerk shift away from UGC in favor of professional content.

纵观Web 2.0世界，我们正看到(机会)如膝跳反射般从UGC移开转而青睐专业的内容提供商。

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The NPD Group captured this trend recently in a report that found that there has been a noticeable shift in digital content purchases by children ages 2-14 over the last two years.

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That inspired a huge shift in my content, with higher standards, and an almost paranoid awareness of every single line of appropriateness out there.

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Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content.

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